Speaking at the unveiling event, Nike CEO Mark Parker announced that today’s launch will coincide with the auctioning of 1,500 pairs of Nike Air Mags to benefit the Michael J. Fox Foundation. Google‘s Co-Founder Sergey Brin and his wife Anne Wojcicki have promised to match the bids up to $50 million dollars.
The auction will kick off tonight at nikemag.ebay.com, and run through September 18th.
“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Parker. “But the long term objective is to raise awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”
Michael J. Fox will reveal additional details about the sneakers and the auction on tonight’s Late Show with David Letterman.
Check out the official unveiling video below. No word yet on a public release.